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IESE CRHIM (Center for Research in Healthcare Innovation Management)
Years: 2020/2021
Industry: Pharmaceutical
IESE CRHIM is a center of excellence in the pursuit of patient value. They research innovation management in the healthcare sector. The SUMAR project is an IESE-CRHIM initiative sponsored by AbbVie, with the participation of patients, clinicians, decision-makers and payers, to establish a single framework for action that takes into account the needs and vision of patients and contributes to improving remission and the management and approach to rheumatoid arthritis (RA).
workshops facilitated
patients involved
health professionals from various specialties (rheumatologists, primary care, nursing, pharmacy, etc.)
dynamics used to facilitate the workshops
concrete results achieved during the workshops (definition of remission, type of patient profile, roadmap actions, criteria, therapeutic objectives, etc.)
photos used for reflection and emotional connection
workshops facilitated
patients involved
health professionals from various specialties (rheumatologists, primary care, nursing, pharmacy, etc.)
dynamics used to facilitate the workshops
concrete results achieved during the workshops (definition of remission, type of patient profile, roadmap actions, criteria, therapeutic objectives, etc.)
photos used for reflection and emotional connection
We started the first meetings just before Covid. And we were able to adapt very quickly to the digital environment to conduct the online sessions, accompany the professionals to make them feel comfortable during the workshops and achieve efficient results even during the pandemic.
The level of interaction and participation always remained high and the project was able to progress well despite the complicated context.
The dynamics allowed to frame the conversations and to get many quality ideas in reduced times.
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